Analytics boosts Asos sales 140%

Online fashion retailer Asos has witnessed a 142% growth in sales over the past year by using customer Web analytics.
In addition, the software from mobile and social analytics company Webtrends has helped the company save some staff teams up to one working day a week on reporting.
Asos uses Webtrends Analytics and Visitor Data Mart to analyse the interaction with each of its country-specific websites, and to identify the best converting traffic sources and campaigns.
The information is delivered to Excel dashboards directly to Asos staff, and is updated in realtime.
The retailer launched websites in France, the US and Germany in the past 12 months, and plans to launch new sites in Spain, Italy and Australia later this year. The websites show products in each country’s own language and currency.
Asos head of customer intelligence David N Williams said: “Our success is born from our ability to continually engage our customers through product, service and technology.
“As we grow internationally, it becomes crucial to have relevant and easily accessible KPIs at our teams’ fingertips, enabling them to make the right decisions on marketing campaigns, website enhancements and of course content.”

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