One Stop boosts data insight with behavioural software
Convenience store chain One Stop is further boosting its data strategy by implementing new behavioural software to drill down into…
retail marketing
AnalogFolk plucks brief for digital overhaul at Nando’s
Restaurant chain Nando’s is continuing to ramp up its digital strategy amid plans to launch an e-commerce and customer engagement…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Retail marketing hub says it is already GDPR compliant
Fresh Relevance, the realtime online marketing hub whose clients include Homebase, Jessops, Thorntons and Jewson, has claimed it is fully…
Tesco revamps Clubcard as Uber joins partner scheme
Tesco is revamping its Clubcard loyalty programme by introducing contactless technology, new branding and additional Reward Partners – including controversial…
UK shoppers failing to see benefits of data exchange
The UK retail sector could find its data-driven marketing efforts severely curtailed under the new EU data protection regime, with…
Tesco axes call centre as cost-cutting drive continues
Tesco is pulling the plug on its Cardiff customer contact centre – which handles emails, social media and telephone enquiries…
Morrisons gets off lightly over deliberate email breach
Morrisons has escaped with little more than a rap on the knuckles despite deliberately sending nearly 131,000 emails to people…
John Lewis tops chart for offline and online engagement
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by…
Retail marketing over-kill is fuelling mass defections
Retailers are still struggling to master their data-driven marketing, with the vast majority of shoppers hitting the unsubscribe button following…