Asda agency shake-up to boost customer engagement
Asda’s chief customer officer Andy Murray has pledged to improve the way the retailer engages “with customers across channels, both physical…
retail marketing
Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Customers take swipe at Tesco over new Clubcard cuts
Tesco is facing a customer backlash over yet another overhaul of its Clubcard loyalty scheme, which has seen the value…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…
Tash Whitmey exits Helia as Tesco comes calling again
Havas Helia boss Tash Whitmey is following a path first trodden by Matt Atkinson by leaving the agency to join…
Ann Summers ties up new customer experience package
Ann Summers, the favoured retailer for those seeking a little extra in the bedroom, is aiming to firm up its…
Retailers ‘failing to address customer experience woes’
The question of what makes shoppers choose one retailer over another has vexed the industry for years; some believe price…
House of Fraser puts data at the heart of the business
House of Fraser, the 60-strong chain of department stores, is ramping up its data and insight strategy by arming its…
Waitrose hunts CRM agencies as Field Day shrinks
Waitrose is holding talks with direct marketing agencies about its CRM business, including the MyWaitrose scheme, as part of plans…