Harrods overhauls senior team for major digital push
Harrods has implemented a major shake-up of its marketing and digital teams, including the appointment of the upmarket retailer’s first…
retail marketing
Argos recruitment drive to boost data and digital teams
Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim…
Sainsbury’s merger with Asda could see Nectar take off
Sainsbury’s £12bn merger with Asda could provide a major boost for the Nectar loyalty scheme and unlock customer insights on…
Aimia troubles continue as global chief exec steps down
Aimia global chief executive David Johnston is to leave the business “by mutual agreement” following a disastrous two years for the…
MRM Meteorite grabs Subway account without a pitch
Sandwich chain Subway has appointed MRM Meteorite to handle its direct marketing account without a pitch, taking over from Havas…
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Millennials showing the love for on-pack promotions
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…
Major brands face meltdown in Google security overhaul
Tens of thousands of websites, including those for top UK retailers Marks & Spencer, Next, and Very, will soon be…
Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…