Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…
retail marketing
Defiant Poundland cocks a snook at ‘saucy elf’ ad ban
Poundland hit back at the ad watchdog after being rapped over the knuckles for a double-entendre-laden Christmas campaign, featuring a…
M&S brings in Starcount to put shine on Sparks strategy
Marks & Spencer is aiming to tap into the expertise which turned Tesco from a pile it high, sell it…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…
Now Tesco culls 57 partners from Clubcard rewards
Tesco is facing further customer ire after the supermarket revealed it is cutting 57 partners from its Clubcard scheme within…
Asda agency shake-up to boost customer engagement
Asda’s chief customer officer Andy Murray has pledged to improve the way the retailer engages “with customers across channels, both physical…
Arcadia to boost marketing with Big Data for Humans
Arcadia Group is aiming to beef up its customer insight strategy across the Topshop, Topman and Wallis retail brands by…
Customer backlash forces Tesco to delay Clubcard cuts
Tesco has been forced to put back its Clubcard rewards overhaul following a customer revolt, triggered by criticism that the…
Customers take swipe at Tesco over new Clubcard cuts
Tesco is facing a customer backlash over yet another overhaul of its Clubcard loyalty scheme, which has seen the value…
Proximity triumphs as Ikea builds for expansion drive
Proximity London has beaten off DigitasLBi to scoop the Ikea Family business, bringing the curtain down on Lida’s seven-year relationship…