MRM Meteorite grabs Subway account without a pitch
Sandwich chain Subway has appointed MRM Meteorite to handle its direct marketing account without a pitch, taking over from Havas…
retail marketing
Most email marketers send campaigns on the wrong day
Email may have been a key weapon in the marketer’s armoury for nearly two decades but most brands are still…
Millennials showing the love for on-pack promotions
In an age where online shopping seemingly rules the roost, new research suggests that the humble on-pack promotion still plays…
Ecrebo brings in chief to drive new marketing platform
Retail loyalty specialist Ecrebo is planning to further develop its data-driven marketing offering with the appointment of its first chief…
Major brands face meltdown in Google security overhaul
Tens of thousands of websites, including those for top UK retailers Marks & Spencer, Next, and Very, will soon be…
Top brands using dark tactics to boost sales and data
Major retailers including Amazon, Boohoo and Very have been accused of using so-called “dark UX” methods, in which website interfaces…
Defiant Poundland cocks a snook at ‘saucy elf’ ad ban
Poundland hit back at the ad watchdog after being rapped over the knuckles for a double-entendre-laden Christmas campaign, featuring a…
M&S brings in Starcount to put shine on Sparks strategy
Marks & Spencer is aiming to tap into the expertise which turned Tesco from a pile it high, sell it…
Sainsbury’s bags a bargain with ‘cut-price’ Nectar deal
Aimia has offloaded the UK Nectar loyalty scheme to Sainsbury’s in a £60m “cut-price” deal just over a decade after…
Now Tesco culls 57 partners from Clubcard rewards
Tesco is facing further customer ire after the supermarket revealed it is cutting 57 partners from its Clubcard scheme within…