LK Bennett fashions new online strategy to fuel growth

Navy orange dressFashion brand LK Bennett is aiming to bring some sparkle to its online marketing activity with the appointment of agency Threepipe as its sole paid search and SEO agency to deliver further growth for the business.
Founded by Linda Bennett in London in 1990, it is best known for its signature kitten heels but also offers collections of clothing, handbags and accessories; fans of the brand include Pippa Middleton and Angelina Jolie.
Threepipe, which was appointed following a competitive pitch, will use its audience centric approach, combined with LK Bennett’s customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support e-commerce trading channels, as well as footfall in-store.
LK Bennett digital marketing manager Amy-Claire Short said: “We were very impressed with Threepipe’s understanding of our customers and their planning methodology which we believe will give us a competitive edge as we look to grow the business in the UK. The team’s energy and passion for our brand really shone through and we can’t wait to get started.”
Threepipe co-founder Farhad Koodoruth added: “LK Bennett is a brand we have wanted to work with for a long time and its fantastic to join the team which is ambitious for further growth. We are confident that our approach – which is people and not product focused – is the key to future success.”

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