Tesco is continuing to reward loyal customers with a new three-week campaign that will offer exclusive discounts for Clubcard members.
The initiative, dubbed Clubcard Prices, is being promoted through an email marketing campaign to the 15 million-strong membership base.
Tesco is keeping exact details of the featured products under wraps but it follows a similar campaign in April, designed to flag up the supermarket giant’s 100th birthday celebrations.
Last time, saw 200 items reduced, including branded food, F&F clothing and electrical goods, with savings of up to 50%.
The move is part of wider Tesco strategy to boost investment in the Clubcard scheme to add “more value and connectivity”.
This is even stretching to the 23,000 Tesco Bank customers who are set to be transferred to Lloyds Banking Group, following a £3.8 billion deal for the firm’s mortgage book.
Tesco said customers will stop accruing Clubcard loyalty points on their mortgage repayments from September 27 following the transfer to Lloyds-owned Halifax, but will be offered a lump sum in November “to say thanks for being a Tesco Bank customer”.
In its most recent results, published in April, Tesco revealed it had seen a 34% increase in activity on its loyalty scheme – shoppers claiming or redeeming loyalty points – over the past year alone.
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