Nectar apes Clubcard Prices as grocery spend drops
Sainsbury’s is ramping up the battle for shopper loyalty by taking a leaf out of Tesco’s book with the launch…
Sainsbury’s
Sainsbury’s offers up Nectar nuggets for data-led push
Sainsbury’s is launching a truly data-driven ad campaign which uses Nectar insights to flag up the favourite shopping habits of…
Boots and Sainsbury’s sign up for AI ad pilot from ITV
ITV has launched a new tool for advertisers using its addressable TV platform Planet V, which it claims will provide…
Sainsbury’s pushes ‘inflation fighting’ SmartShop app
Sainsbury’s is launching a new ad campaign to promote the retailer’s SmartShop app, aimed at helping customers maintain financial control,…
Sainsbury’s opens ‘self-service’ online ad platform
Sainsbury’s Group has overhauled its digital advertising platform, giving brands and agencies a self-service model to launch online campaigns, providing…
Nectar to allow members to donate points to charity
Members of the Nectar loyalty scheme can now donate points to help support UK charities – from large brands, such…
Sainsbury’s ditches legacy systems for AI cloud drive
Sainsbury’s is using the Covid-19 pandemic as a launch pad for change, by retiring some legacy systems and boosting its…
Sainsbury’s pools data-driven ad account into Ogilvy
Sainsbury’s has consolidated its digital and data-driven marketing business into Ogilvy following a review sparked by its long-term aim to…
Nectar set to launch digital version of ‘Clubcard Prices’
If imitation is the sincerest form of flattery, then Tesco chiefs must be chuffed to bits with rival loyalty club…
Sainsbury’s data cock-up delays product recall email
GDPR might have been in force for over three years but still even the biggest brands are getting it wrong…