Sainsbury’s mulls review for combined marketing brief
Sainsbury’s is poised to launch a review of its digital and data-driven marketing account as part of a long-term aim…
Sainsbury’s
Not so sweet: Sainsbury’s under fire for Nectar changes
Sainsbury’s is facing the wrath of its most loyal customers following the supermarket giant’s decision to meddle once more with…
Organic nets Habitat brief as Sainsbury’s boosts SEO
Sainsbury’s has further strengthened its relationship with digital agency Organic by handing it the SEO account for furniture and interiors…
Sainsbury’s expands Organic brief as online sales surge
Sainsbury’s is aiming to further boost its digital presence to capitalise on a massive surge in online shopping over the…
Sainsbury’s rebuilds Habitat with ecommerce strategy
Sainsbury’s is giving its Habitat brand a major online makeover with plans to close its flagship Tottenham Court Road store…
Amazon’s tech and data combo could knock out big four
It seems that Tesco’s new boss Ken Murphy has not just plucked out of the air his claim that customer…
Ex-Sainsbury’s chief to bring retail nous to Test & Trace
The NHS Test & Trace programme, which has at times appeared more like a Laurel and Hardy film than the…
Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Sainsbury’s eyes fresh growth with garden centre tie-up
Sainsbury’s is aiming to dig up a whole new customer base through a partnership with Dobbies garden centres which will…