Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
Sainsbury’s
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Sainsbury’s eyes fresh growth with garden centre tie-up
Sainsbury’s is aiming to dig up a whole new customer base through a partnership with Dobbies garden centres which will…
Sainsbury’s boss promotes digital and marketing chiefs
Sainsbury’s new chief executive Simon Roberts has signalled that the retailer will be further strengthening its digital, data and marketing…
Sainsbury’s taps up Unilever’s Weed for advisory role
Sainsbury’s has drafted in industry heavyweight Keith Weed – the former Unilever chief marketing and communications officer – in a…
Positive vibes: Four brands beating the Covid-19 blues
Further evidence has emerged that consumers do not want brands to ditch their advertising activity during the coronavirus pandemic, with…
Nectar targets 19 million to donate points to virus fund
Some 19 million Nectar loyalty scheme members are being urged to donate their points to support those in need during…
Once more with feeling: Sainsbury’s opens Nectar 360
The Nectar loyalty scheme, which has seen more relaunches than Cape Canaveral, is going for yet another lift-off as part…
Nectar tests scheme offering fiftyfold increase in points
Just weeks after launching the “new-look” Nectar app, the Sainsbury’s-owned loyalty scheme is opening trials of yet another new feature…
Coupe to exit as Sainsbury’s plots more senior job cuts
Sainsbury’s has revealed that chief executive Mike Coupe is to step down later this year just hours after it admitted…