Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
Samsung
Wunderman retains Samsung pan-Euro CRM business
Global tech giant Samsung has reappointed Wunderman Thompson UK to handle its pan-European CRM account following a competitive statutory review….
Cheil rolls out Samsung growth model to global clients
Cheil Worldwide is pooling the resources of its global network of agencies for a new proposition which has been used…
Samsung appoints Rapp to handle UK social media brief
Rapp has scooped its first major account since merging with Proximity London last month, with leading electronics brand Samsung handing…
Daily Mail insight boss Ian Thomas quits for Samsung
Daily Mail data insight chief Ian Thomas has quit the newspaper group after just a year to take up a…
Wunderman scoops Samsung pan-Euro CRM account
Wunderman has been appointed to lead Samsung Electronics’ CRM and loyalty marketing activity across Europe, beating off competition from DigitasLBi…
Samsung smartphone ads blown out of the water
The Samsung Galaxy S7 Active marketing campaign appears to have sprung a leak after claims that the device is water-resistant…
Apple faces Japan quake fall-out
The earthquake and tsunami in Japan could seriously affect the supply of Apple products, including the iPhone and iPad, according…
Sony Ericsson calls in Acxiom
Sony Ericsson Mobile Communications has appointed Acxiom to boost its customer engagement strategy, as part of a global deal to…