Queer community ‘far more receptive to advertising’
As the role of brands in society continues to evolve, three-fifths (60%) of LGBTQIA+ people in the UK believe that…
News
Joint shapes up for The Body Coach’s advertising debut
The Body Coach, the fitness business set up and run by brothers Joe and Nikki Wicks, has appointed Joint as…
Meta drafts in Dentsu to build WhatsApp CX platform
Meta has appointed Dentsu as its first global agency network solution provider for WhatsApp Business, with Merkle building a proprietary…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
People’s Postcode Lottery hires TMW for loyalty drive
People’s Postcode Lottery has appointed TMW Unlimited to be its first ever customer engagement agency, following a four-way competitive pitch…
Former Go Inspire chief Davidson joins Salocin Group
The Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has appointed former Go Inspire…
CMOs urged to prove their worth or risk being sidelined
Marketing chiefs face a make or break 12 months which is likely to determine whether they sit at the top…
Probe finds little evidence of ‘sex pest text’ epidemic
The Information Commissioner’s Office has ruled out any major action in response to a reported rise of so-called “sex pest…
Havas promotes duo as CEOs to lead Helia and Inviqa
Havas is overhauling the top team of its two UK customer experience agencies, with David MacMillan named CEO of Havas…