Carlsberg picks agency for Uefa sponsorship campaigns
Carlsberg Group has handed global creative agency Fold7 the brief to spearhead the brand’s sponsorship deal with Uefa, which it…
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ICO warns firms to get in shape for new data complaints
The Information Commissioner’s Office has warned UK businesses they have just one month from today to put a data protection…
Ancestry urges consumers to delve into the unknown
Genealogy giant Ancestry is calling on consumers to explore unanswered questions within their own family histories with a new international…
Adapt or die: AI adoption to double within 18 months
Marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028,…
US group acquires Tangent to drive European expansion
Digital experience agency Tangent, which is backed by Brave Bison chiefs Oli and Theo Green (pictured), has agreed terms to…
Thatchers highlights the positivity of ‘brighter days’
Thatchers Cider is launching a new integrated campaign to tap into the summer season and explore a broader cultural insight…
Coral pumps up the volume for Rewards Grabber blitz
Betting and gaming operator Coral is pushing the 1980s arcade-inspired makeover of its ‘Rewards Grabber’ platform with a new campaign…
F&F continues to ‘Style It Out’ with summer holiday push
Tesco’s fashion and homeware brand, F&F, is showcasing how it can help customers navigate summer travel nightmares in a continuation…
Publicis swoops for data giant LiveRamp in $2.2bn deal
Publicis Groupe has agreed to buy US data-driven marketing giant LiveRamp in a $2.2bn deal, as the French agency group…
New geo-planning platform to boost mailshot targeting
Client marketers will now be able to dig even deeper into which areas of the UK are more responsive to…