Iris raids Publicis for first social and PR creative chief
Iris London is strengthening its creative leadership and building on the agency’s integrated approach to social, PR and wider creative…
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Greggs rolls out new roster refresh with Perfect Storm
Sausage roll giant Greggs has turned to the agency behind the world conquering Haribo “Kids Voices” campaign to bring its…
Sheba strives to get pussies to show humans the love
Mars-owned cat food brand Sheba is tapping up Hollywood stars, celebrities and “everyday heroes” for a new relationship-building programme under…
Asos picks Tommy Hilfiger exec for new AI studio role
Asos might still be reeling from the recent hack attack but the online fashion group is trying to “keep calm…
Heineken puts boozers on tap with ‘Pubscription’ plan
Heineken has partnered with Amazon to launch a new streaming-inspired platform which allows Brits to browse pubs by category, invite…
Boots hires Amazon chief to boost retail media attack
Boots UK has raided Amazon for a new executive to head up its omnichannel and retail media operation as the…
Big Issue books into London agency for festive activity
The Big Issue is drawing up plans for a major Christmas campaign as part of the 35th anniversary of its…
New Greene King blitz pours forth on 227-year history
Greene King Brewery, which can trace its roots back to 1799 when 19-year-old Benjamin Greene set up shop in Bury…
Bill Portlock unveils new consultancy LondonDataGuy
Former Metrix Data Science founder and CEO Bill Portlock is offering marketers the benefit of his four decades of experience…
Now Which? challenges the ‘fakers and over-claimers’
Consumer organisation Which? is aiming to empower consumers to cut through the noise, combat misinformation, and make confident decisions they…