Amex targets small business with F1 social-first activity
American Express has partnered with Sky Media for the first time on a social-first Sky Sports Formula 1 campaign, which…
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IG joins top team for Sky Sports Premiership coverage
Investment and trading platform IG has signed a three-year partnership with Sky Media, becoming an official co-sponsor of Sky Sports…
Firm claiming to block dodgy calls guilty of dodgy calls
A Cardiff-based company which deliberately targeted elderly people to promote call-blocking devices, claiming they were trying to protect them from…
Premier Foods hires agency for ‘exceedingly good’ brief
Premier Foods is aiming to boost its social media strategy with the appointment of a new creator agency to work…
Greggs hunts new chief to bulk up data and AI agenda
Sausage roll giant Greggs is aiming to build on its data-driven strategy by appointing the retailer’s first head of data…
Dentsu first group to sign voluntary code on EU AI Act
Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…
Brits rush to act over unused £11m Clubcard rewards
UK consumers appear to be fully engaged with recent warnings that Tesco shoppers risk losing £11m worth of rewards, with…
KFC picks Burberry boss to fashion new tech strategy
KFC UK & Ireland is ramping up its tech and AI strategy by appointing its first permanent chief digital and…
Top brands sign up as ASA bolsters awareness campaign
The Advertising Standards Authority is launching a new burst if its awareness campaign, backed by Churchill, Compare the Market, Marmite…
M&S beefs up transformation with new AI and data chief
Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution…
George at Asda ‘in the know’ pushes home and fashion
George at Asda is launching the biggest campaign in the brand’s recent history, bringing together its home and fashion brands…
Geely Auto ‘quiet EV’ makes some noise in Joint debut
Geely Auto UK is gearing up to grab a share of the British car market with its first campaign through…
Marketers face ‘trilemma’ as traditional search croaks it
Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death…
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…
Uber slams ‘disproportionate’ €825m Dutch GDPR fine
Uber is facing one of the largest monetary penalties issued under GDPR, with the Dutch data protection authority set to…
Brown-Forman pours more brands into social shop TSA
Brown-Forman, the company behind Jack Daniel’s, has expanded its partnership with digital agency TSA by appointing it to lead the…
It’s not over till it’s over: Brits hunt last minute breaks
The school holidays might be drawing to a close but many Brits are still booking their summer getaways – despite…
Untrained and unsupervised: The real source of AI slop
UK companies are inadvertently fuelling the rise of so-called “AI slop” by failing to adequately train their staff to use…
Cazoo tackles ‘mental’ car search with platform refresh
Used-car marketplace Cazoo is taking on market leader Auto Trader by tackles the industry’s biggest challenge of building buyer trust…
Rock Face calls on men to join ‘The Great Unwashed’
Rock Face, which claims to be the UK’s fastest-growing deodorant brand for men, is urging men to boycott the showers…
Trad search is so over, give us pics, youngsters insist
Further evidence has emerged that marketers are on a different page to Gen Z, with the cohort abandoning traditional search…
Health Equals exposes which Brits have lower ‘Shelf Life’
Health Equals, the coalition of organisations that campaigns to reduce health inequalities, is launching a nationwide campaign to highlight the…
Slowing retail media growth fuels ‘enshittification’ fears
The global retail media market may be continuing to grow and evolve, with ad investment projected to reach $223bn by…
CMA probes Virgin Atlantic over ‘drip pricing’ claims
Virgin Atlantic is facing a major investigation by the Competition & Markets Authority over concerns that customers were not shown…
Paddy Power shows it’s a funny old game in new activity
Paddy Power has joined the growing number of brands aiming to build anticipation for the English Premier League kick-off, with…
‘Unbelievable Jeff’: Stelling fronts Formation ‘Club’ blitz
Independent studio Formation Games is getting in shape for the English Premier League season with a new campaign for its…
‘Saluti’: Havas adds Peroni global brief to Asahi order
Asahi Europe & International is aiming to boost worldwide sales of its Peroni Nastro Azzurro Italian lager with the appointment…
RAF Gunners ad shows why new recruits like Mondays
The RAF is launching its first ever campaign to recruit Regiment Gunners, the specialist force responsible for protecting the force’s…
Selfridges unites digital, data and tech under new chief
Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital…
Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from…
Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the…
Old El Paso puts the crunch back into family dinnertime
General Mills-owned Tex-Mex food brand Old El Paso is celebrating the joyful, unapologetic messiness of dinnertime by encouraging the nation…
You totally don’t understand us, Gen Z tell marketers
Gen Z might be at the top of most marketer’s target audiences but it seems brands are no closer to…
Inflatable chicken on ice hails new Three Mobile activity
Three Mobile is championing the role of mobile networks in helping people embrace more fun, spontaneity and connection in everyday…
KFC jumps into bed with La Vieille Ferme for Coq au Vin
KFC is tying the knot with Rhône Valley wine brand La Vieille Ferme for a pop-up wine bar in Shoreditch…
B&M hunts first data and AI chief in major hiring spree
B&M, one of the UK’s fastest-growing discount retailers, is hunting for its first head of data and AI as part…
Sainsbury’s hires GSK chief to spearhead AI strategy
Sainsbury’s has made its second senior appointment in a week, drafting in the first head of its AI Centre of…
Screwfix appoints Incubeta to nail new digital strategy
Kingfisher-owned retailer Screwfix, which supplies both trade and DIY customers, has appointed a new agency to transform its digital marketing,…
Loughborough Uni ties with Havas Play to tackle Neets
Havas Play UK has partnered with Loughborough University London’s Talent+ programme in a bid to help create more equitable pathways…
Purple Square CX opens dedicated office in the Nordics
Purple Square CX is opening a dedicated Nordic presence to support clients and partners across Sweden, Denmark, Norway, Finland, Iceland…
Merkle enters second decade of work for Asda’s George
Asda has expanded its 18-year relationship with Dentsu-owned Merkle to support the next phase of its ambitious digital growth strategy…
Tesco goes large to push untapped potential of Clubcard
Tesco is urging customers to see their weekly shop as the gateway to getting away; whether on holiday, out for…
Legitimate firms face double whammy from robo-calls
The rise of AI telemarketing tools could with see legitimate companies being caught with their trousers down and trigger a…
Gartner: CMOs risk falling into $910bn AI platform trap
Marketing chiefs are being urged to not get caught in the AI advertising trap, amid claims the technology will soon…
Don’t fret about grades, get experience, students told
As students across England nervously await their A-level results due out this week, it seems they are no longer the…
Royal Marines highlights all the roles that make top unit
The Royal Marines is aiming to challenge the ingrained hierarchy of military roles and make the case that every specialism…
Specsavers tunes up rave classics for audiology tool
Specsavers has enlisted the “banging tunes” of Groove Armada to target the generation of over-50s clubbers who built Britain’s rave…
Sainsbury’s drafts in chief to boost push into martech
Sainsbury’s has further strengthened its marketing leadership with the appoinment of a new head of martech as the retailer continues…
£18bn up for grabs in battle to get on Brits’ Xmas lists
Brits are planning to spend £17.9bn on gifts and personal purchases – the equivalent of £334 each on average –…