Sainsbury’s eyes 360° customer view with Nectar boost
Sainsbury’s is edging closer to the holy grail of building a group-wide 360-degree view of its customer base after finally…
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Ding, dong we’ve changed: New blitz for ‘Avon of today’
Beauty company Avon is aiming to throw off its somewhat frumpy image with the launch of a new global marketing…
IBM ties with Nielsen for weather-based AI ad scheme
IBM Watson is aiming to strengthen its appeal to marketers with the launch of a new suite to help brands…
Forster to lead Oliver U-Studio as Katter nets new role
Inhouse agency specialist Oliver has hired Wunderman Thompson chief growth officer Simone Forster in a shake-up of its dedicated Unilever…
Dentists bare teeth against BDA in breach legal action
A group of British dentists are not waiting for the Information Commissioner’s Office to investigate a recent hack attack on their industry…
Tesco reprises ‘Clubcard Prices’ in fresh swipe at rivals
Tesco is ramping up the supermarket loyalty wars with the launch of a new round of “Clubcard Prices”, which sees…
Morrisons boosts insight strategy with Sainsbury’s hire
Morrisons has signalled a shift to greater use of data-driven marketing by poaching Sainsbury’s group head of brand communications and…
Former FCB Inferno chiefs launch R&D consultancy
FCB Inferno founding partner Tim Doust, who left the agency two years ago after 18 years with the business, is…
Crisis fuels industry divide as some suffer, others thrive
The coronavirus pandemic has not only triggered a huge surge in companies using digital and data techniques it has also…
Google faces £2bn GDPR class action over kids’ privacy
Google is facing yet another day in the UK’s High Court over a breach of privacy and data rights with…