IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
News
We haven’t had enough GDPR training, marketers insist
A fifth of marketers claim they have not received enough training on GDPR, with the same number bemoaning the fact…
Artefact partner moves to the UK to spearhead growth
Artefact UK, the French-owned AI and data-driven agency, has parachuted in one of its original partners to work at the British agency…
Fletcher nets top creative role at Gyro as Curzon exits
Dentsu Aegis Network agency Gyro UK has drafted in former Proximity London and Publicis senior creative Jason Fletcher as executive…
Oops we did it again: Twitter admits fresh data gaffe
Just weeks after confessing it had tapped into users’ personal data without their consent to bombard them with advertising, Twitter…
Sainsbury’s taps into machine learning for insight blitz
Sainsbury’s is ramping up its pursuit of a data-driven nirvana by working with both Accenture and Google to implement machine…
Mapping giant recruits Digitas to run global media brief
Here Technologies, a global leader in mapping and location platform services owned by a consortium of companies including Audi, BMW…
Branded3 co-founders bring top team back for start-up
The co-founders of agency Branded3 are bringing “the band back together” for a digital performance marketing start-up, dubbed Connective3. Vin…
Tesco slashes direct mail spend for Clubcard scheme
Tesco is planning to axe tens of millions of direct mailpacks a year after automatically switching quarterly Clubcard statements from…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…