Rise of agentic web ‘demands major marketing rethink’
Brands are being urged to start treating AI as a second audience as systems increasingly influence how consumers discover, evaluate…
News
Wonderhood nets brief to build beauty brand Vieve
Fast-growing make-up and beauty brand Vieve, founded by leading make-up artist Jamie Genevieve, has appointed Wonderhood Design to lead a…
Dickies appoints social agency to drive Euro expansion
American workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the…
UK firms double down on customer journey investment
UK firms are focusing investment on the customer journey, from AI-enabled service and social selling to faster, more flexible checkout…
Data and tech professionals in demand as AI matures
Demand for specialist technology professionals is continuing to accelerate as businesses increase investment in artificial intelligence, digital transformation and data-driven…
ClearScore appoints agency to overhaul social strategy
Credit reference specialist ClearScore has hired a new digital marketing agency to overhaul its social media strategy, following a competitive…
Posties agree landmark deal for roll out of USO changes
Royal Mail workers have finally voted to accept a new deal on pay, working arrangements and changes to the Universal…
CIM launches rallying cry to tackle the ‘lost generation’
The marketing industry is being urged to help fill the UK’s “experience gap” to ensure young people are not locked…
Tofoo highlights the simplicity of meat-free cooking
Tofoo & Co, one of the UK’s biggest meat-free brands, is urging more consumers to think differently about cooking with…
AG Barr appoints Impero for Funkin Cocktails overhaul
AG Barr-owned Funkin Cocktails has appointed independent agency Impero to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails…