Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
News
Data reforms face delay over Parliamentary ‘ping-pong’
The UK’s data protection reforms could be delayed way into the new year, despite being waved through the “third reading”,…
Leo Burnett promotes Mark Elwood to top creative role
Leo Burnett UK has promoted Mark Elwood to lead the its creative department as chief creative officer, succeeding Chaka Sobhani,…
CMA to probe supermarket loyalty ‘member-only’ deals
The Competition & Markets Authority is to launch a major review of loyalty scheme pricing by supermarkets, insisting that the…
Bottom of the class: UK universities failing on cookies
Universities and higher education institutions stand accused of a widespread failure to comply with the laws covering online tracking via…
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…
Co-op boosts membership by 500,000 in seven months
Co-op has seen a surge in new sign-ups to its membership scheme on the back of exclusive offers and has…
Scope hard-hitting Xmas ad exposes disabled poverty
Disability equality charity Scope is highlighting how the cost-of-living crisis has hit disabled people and their families hard, and the tough…
Very Group ups AI investment for online shopping boost
Online shopping giant The Very Group is aiming to beef up its interactive and personalised digital shopping experiences to millions…
Company ethics more crucial than salary for most Brits
The days when Brits valued the size of their pay packet over any other factor when looking for their dream…