IBM taps into Omnicom data and tech for global brief
IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after…
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Global creator economy set to reach $1.3trn by 2033
Brands might still be struggling to measure the true commercial benefits of influencer marketing, but the global creator economy seems…
Marketers still don’t know whether creative is working
Despite widespread confidence in creative performance, most marketing chiefs still lack the measurement rigour to know whether their creative is…
Digital shop scoops Weetabix and Alpen social boost
Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market…
‘You’ve Been Tango’d’ returns in new campaign by VCCP
Carlsberg Britvic soft drink Tango is the latest brand to go back to the 1990s with a new campaign that…
CMOs urged to wake up to creator content commercials
Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend…
Gen Alpha spend, spend, spend in the shops not online
Shopping is about far more than buying things for Britain’s 7- to 14-year olds; the high street has become a…
Channel 4 partners with CACI for Geo Mapping tool
Channel 4 has joined forces with consumer and market intelligence specialist CACI to unlock smarter geotargeting of audiences as part…
John Watson marks return with launch of consultancy
Three months after stepping down and closing WPNC, John Watson has returned to the industry to set up his own…
UK shoppers embrace AI tools but only trust them so far
More than half of UK consumers who use AI tools like ChatGPT say the technology makes it easier to discover…