‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
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Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Charities can expect double spike in Christmas giving
Charities running pre-Christmas campaigns should prepare for two donation spikes in the week before Christmas – Friday December 20 and Monday…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Tesco eyes Clubcard shift amid ‘seismic’ GenAI shake-up
Tesco is considering major changes to its Clubcard loyalty programme by tapping into generative AI in an effort to help…
Fashion icon Madden unrobes FW24 with Imagination
Fashion brand Steven Madden has launched its FW24 collection to the fashionistas and invited guests at a one-of-a-kind event in…
Gymbox unveils OOH sprint challenge to get capital fit
London gym group Gymbox is aiming to get the capital back on the road to fitness with a new out…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…