Pharmacies get ‘hyperlocal’ booster jab for marketing
Pharmacies can now unlock a raft of marketing opportunities, with the launch of a new scheme that gives them a…
News
UK brands ride the waves as value swells to $321bn
The UK’s biggest brands are growing faster than their global rivals for the first time in nearly a decade, hitting…
Asda revenue soars with AI-driven online checkout tool
Asda is hailing a new retail media revenue stream after encouraging millions of online shoppers to up their spend through…
One for the road? Pubs and bars toast tourism boost
Europe’s pubs, bars, cafés and tavernas are having a huge influence on where tourists choose to go, the neighbourhoods they…
Global adspend to hit $1.34trn as AI goes gangbusters
Many in the marketing sector may still view the rise of AI as a threat but the technology is not…
Suri brushes up new strategy with Joan London activity
Electric toothbrush brand Suri is highlighting how having healthy teeth plays a pivotal role in having a great day in…
Very Group orders in AI for greater personalisation
The Very Group, the firm behind online shopping platforms Very and Littlewoods, is beefing up its personalisation strategy by signing…
Vitality gets on its bike to push ‘health’s best friend’
Vitality is launching a new nationwide campaign for its health and life insurance business, which aims to redefine what a…
Fortune favours the brave but most brands are scared
The world’s most successful brands are turning uncertainty into a competitive advantage by “boldly going where no brand has gone…
Sainsbury’s ramps up tech with AI-driven ‘SmartLists’
Sainsbury’s is launching a new AI-powered way to shop in the supermarket giant’s app, designed to help customers plan their…