Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from…
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Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the…
Old El Paso puts the crunch back into family dinnertime
General Mills-owned Tex-Mex food brand Old El Paso is celebrating the joyful, unapologetic messiness of dinnertime by encouraging the nation…
You totally don’t understand us, Gen Z tell marketers
Gen Z might be at the top of most marketer’s target audiences but it seems brands are no closer to…
Inflatable chicken on ice hails new Three Mobile activity
Three Mobile is championing the role of mobile networks in helping people embrace more fun, spontaneity and connection in everyday…
KFC jumps into bed with La Vieille Ferme for Coq au Vin
KFC is tying the knot with Rhône Valley wine brand La Vieille Ferme for a pop-up wine bar in Shoreditch…
B&M hunts first data and AI chief in major hiring spree
B&M, one of the UK’s fastest-growing discount retailers, is hunting for its first head of data and AI as part…
Sainsbury’s hires GSK chief to spearhead AI strategy
Sainsbury’s has made its second senior appointment in a week, drafting in the first head of its AI Centre of…
Screwfix appoints Incubeta to nail new digital strategy
Kingfisher-owned retailer Screwfix, which supplies both trade and DIY customers, has appointed a new agency to transform its digital marketing,…
Loughborough Uni ties with Havas Play to tackle Neets
Havas Play UK has partnered with Loughborough University London’s Talent+ programme in a bid to help create more equitable pathways…