PepsiCo ‘lifer’ takes on role as CMO for UK & Ireland
PepsiCo has appointed 20-year company stalwart Seren Cankiri as its new chief marketing officer for PepsiCo Foods UK & Ireland,…
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Combemale calls it a day after 24 years with the DMA
DMA director of policy and public affairs Chris Combemale, who served as chief executive from 2009 to 2024, is to…
Channel 4 unveils Enhance tool to lift existing TV ads
Channel 4 is continuing to expand its advertising services with the launch of a new dynamic optimisation platform, designed to…
Tesco woos teenagers with dedicated Clubcard launch
Tesco is aiming to woo Britain’s youth by launching getting 16 and 17-year-olds to sign up for the Clubcard loyalty…
UK bosses say data trust is a must for the cut and thrust
Three-quarters of business leaders are holding back decisions because they don’t know what data to trust, with even more (85%)…
Manc firm whacked over 5.5m calls to people in debt
A Manchester-based company, which sent over 5.5 million unsolicited direct marketing texts to people who were already in financial difficulty…
Brits demanding greater data transparency in AI age
UK consumers are becoming more informed, more deliberate and even less forgiving when it comes to how companies collect and…
WPP boosts Meta partnership to build Open platform
WPP is jumping further into bed with the tech giants, expanding its partnership with Meta to become the first advertising…
Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
VCCP nets global kiwifruit brief with ‘creative bravery’
VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the…