Fussy deodorant TV ad debut urges: ‘Don’t Be Tosser’
Refillable deodorant brand Fussy is taking its mission to eliminate single-use plastic from personal care by launching its first-ever TV…
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Hunk of Elvis leaves the building in Wonderhood deal
Wonderhood Studios has confirmed it has agreed to acquire the creative half of Elvis Communications – formerly WCRS, Engine and…
IAB audit hails UK retail media milestone for Nectar360
Sainsbury’s Group-owned Nectar360 has made a “significant step forward” for the entire UK retail media industry after becoming the first…
Fujifilm hires social agency to launch brand on TikTok
Fujifilm is aiming to strengthen its connection with Gen Z audiences and build a distinctive social-first presence centred on creativity,…
IBM taps into Omnicom data and tech for global brief
IBM has finally confirmed the appointment of Omnicom Media to handle its estimated $190m global media account, 18 months after…
Global creator economy set to reach $1.3trn by 2033
Brands might still be struggling to measure the true commercial benefits of influencer marketing, but the global creator economy seems…
Marketers still don’t know whether creative is working
Despite widespread confidence in creative performance, most marketing chiefs still lack the measurement rigour to know whether their creative is…
Digital shop scoops Weetabix and Alpen social boost
Weetabix Food Company is seeking to boost the appeal of both the Weetabix and Alpen brands with a younger market…
‘You’ve Been Tango’d’ returns in new campaign by VCCP
Carlsberg Britvic soft drink Tango is the latest brand to go back to the 1990s with a new campaign that…
CMOs urged to wake up to creator content commercials
Brand owners might be ploughing billions of pounds into creator content but there is still a huge gap between spend…