Brits demanding greater data transparency in AI age
UK consumers are becoming more informed, more deliberate and even less forgiving when it comes to how companies collect and…
News
WPP boosts Meta partnership to build Open platform
WPP is jumping further into bed with the tech giants, expanding its partnership with Meta to become the first advertising…
Social media fans direct algorithms to a different beat
The overwhelming majority (94%) of regular social media users have taken action to manage the content they are shown by…
VCCP nets global kiwifruit brief with ‘creative bravery’
VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the…
ITV, Sky, and C4 join Comcast to woo SMEs to TV ads
Small and medium-sized businesses are being offered the chance to create, buy, and measure premium TV ad campaigns across three…
‘Made in Starbucks’ brings coffeehouse creatives to life
Starbucks UK is highlighting the creative communities who bring their ideas to life in its coffeehouses every day with the…
Unilever and Coke big up Nectar retail media platform
Unilever and Coca-Cola are hailing the launch of the Nectar360 Pollen unified retail media platform, reporting faster activation, improved measurement…
Channel 4 signs up five buying platforms for VOD boost
Channel 4 today has signed a series of deals that see its VOD-ad-inventory become available across five new major buying…
Oliver appoints TikTok creative chief as first group ECD
In-housing specialist Oliver has appointed its first group executive creative director as part of a strategy to strengthen its global…
DunnHumby unveils pilot to unite retail media networks
DunnHumby has signed up B&Q, John Lewis, and Waitrose – as well as parent company Tesco – to pilot a new…