Audio ‘crucial to ad strategy’ UK marketers confirm
Brand owners are set to reinforce their commitment to audio advertising with nearly all (96%) planning to maintain or increase…
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Brands being blindsided by lack of clear vision for CRM
More than four in ten (41%) marketing leaders say their CRM platform does not fully meet organisational needs, yet it…
Maltesers taps ‘Sisterhood Code’ with Love and Scanlon
Mars-owned Maltesers is highlighting the secret ‘Sisterhood Code’ with a new campaign fronted by celebs Judie Love and Angela Scanlon…
Traditional channels ‘smash digital ROI for retailers’
Traditional, offline advertising still offers retail brands the highest return on investment, outperforming digital marketing virtually across the board. That…
John Lewis expands loyalty scheme for beauty makeover
John Lewis is overhauling its loyalty programme, My John Lewis, to include a new beauty proposition as the retailer banks…
Online shopping firms admit being stumped by AI surge
Ecommerce organisations are dramatically increasing their investment in AI, but most are unprepared for the pace of technological change, with…
London Museum rebrand hit by pigeon plagiarism row
A pair of Manchester-based designers are calling for greater transparency in the creative industries after claiming the London Museum’s high-profile…
Plucky Antarctic explorers push on with Fridge Raiders
Pilgrim’s Europe-owned brand Fridge Raiders is aiming to strengthen its position in the fast-growing meat snacking category by broadening its…
ICO finally publishes ‘soft opt-in’ guidance for charities
The Information Commissioner’s Office has finally published its full guidance on how charities can use the new data protection rules…
VML chief Ewen Sturgeon lands top WPP Creative role
VML EMEA chief executive Ewen Sturgeon is to lead the new WPP Creative division across the region, spearheading VML, Ogilvy,…