Brits hungry for AI to dish up personalised rewards
UK consumers are crying out for restaurants to implement AI tools so they can get more personalised discounts and loyalty…
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Horseracing body hires chief to attract young punters
Racecourse Media Group, the media and data rights management organisation for British and Irish horseracing entirely owned by its 37…
SunLife opens up about later life with Mail Metro Media
Over-50s financial services specialist SunLife has signed a new partnership with Mail Metro Media, launching a campaign designed to change…
Agency strategists move up food chain to the top table
Brand owners are increasingly turning to agency strategists to deliver bigger outcomes, as their influence grows even beyond marketing departments…
Specsavers tackles contact lens ‘icks’ to court virgins
Specsavers is targeting contact lens “first-timers” with a new campaign that aims to make trying lenses feel a little less…
Crufts collars new agency to broaden show’s appeal
Crufts, the Royal Kennel Club’s flagship annual dog show and live entertainment event, has appointed a new agency to develop…
Hardline Network Rail blitz to track down trespassers
Network Rail is stepping up its battle to keep the British railway network safe, with a new campaign targeting those…
Sharps gets ‘emosh’ with It’s What’s Inside That Counts
Made-to-measure furniture specialist Sharps is seeking to build a more emotional connection with consumers and stand out in a highly…
St Ewe woos ‘the disciples of egg’ in Bray Leino debut
Cornwall-based premium egg brand St Ewe is aiming to build awareness and drive sales among higher income households and families…
Premier League recruits new tech and data champion
Football’s Premier League might be embroiled in a very public row over allegations that Manchester City are cheats but behind…