Amaze Realise, the digital agency which was recently formed from the merger of the two St Ives-owned agencies, has recruited former Dare managing director Richard Neish to the new position of chief of staff, following a spell as a consultant on the integration of the two businesses.
The agencies first started working together in 2016 as part of St Ives’ plan to exploit collaboration between its businesses.
Last year, Realise managing director Fiona Proudler took on the additional role of MD at Amaze, reporting into then CEO Tony Murphy. Murphy stepped down from his role last September and is now a non-executive director, in a move which saw Proudler become CEO across both agencies.
At Dare, Neish founded and led Dare’s digital transformation practise and structural and organisational consultancy, spearheading the EE and Investec relationships, and overseeing the transition of the agency into the Oliver Group.
Previously he led the Guinness, Budweiser and the Guardian accounts at Tribal DDB London.
At Amaze Realise, Neish will report into Proudler and sit on the board. He will have a broad and wide-ranging remit that supports domestic and international growth ambitions (particularly in the US) to service expanded programmes of work for international clients Lexus, Rockwell, Gallagher, Walmart, and close collaboration with sister companies TAB and Solstice.
Neish will also be tasked with advancing working culture and practices, and agency strategy, including the expansion of capabilities and services.
Proudler said: “I have been on a mission this year to pick up the brightest and the best and Richard is one of those. A consummate professional who cares in equal measure about the staff and client’s happiness. Our agency promises to create Human Advantage – brilliant work based on people insights that delivers measurable outcomes. With Richard in our senior leadership team, I have confidence our people, processes, proposition and platforms will line up to deliver this in spades.”
In March, St Ives merged Response One, Occam and Amaze One and rebranded them as Edit, as well as relocating all staff to a new office in Bath.
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