Wunderman UK boss Mel Cruickshank has brought in a new creative chief over the head of executive creative director David Harris – her former boss at Lida – just weeks after joining the agency.
Wunderman Australia ECD Matt Batten begins next week and takes up the new position of chief creative officer. The former Saatchi & Saatchi man has been with Wunderman since 2008.
Batten will work on developing creative for new and existing clients at both regional and local levels, as well as within the global Wunderman network.
With group-wide responsibility, his role will cover Wunderman London, Blast Radius, Burrows and data division KBM Group.
He will report to Cruickshank and Wunderman’s chief marketing officer for Europe, the Middle East and Africa, Wolfgang Haf. Harris will now report to Batten.
Cruickshank said: “Matt has earned a global reputation for being an uncompromising champion for great creativity. His experience, knowledge of digital creativity and never-ending drive will help make our creative reputation stronger than ever.”
Wunderman chairman and chief executive Daniel Morel, said: “Matt brings to his new clients in London a global perspective and fresh ideas that they require to do business successfully. Matt knows that creativity is business-critical across the spectrum and he’ll demonstrate it to our clients and colleagues alike.”
Cruickshank took over last month from Brendan Tansey, who has switched to a new role within WPP. Harris quit Lida in May 2009 and has been at Wunderman ever since.
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