Emailvision, the global on-demand email and social marketing business which works for Unilever, Sainsbury’s and Habitat, has secured a host of strategic alliances to boost its services with CRM, ecommerce, web analytics and other complementary online marketing tools.
Designed to help marketers fully analyse, integrate and optimise every interactive campaign for maximum return on investment, Emailvision has created strategic alliances with CRM providers Salesforce.com, Microsoft Dynamics, and SugarCRM; ecommerce platform providers Magento and Digital River; web analytics providers Adobe Omniture, Webtrends, Coremetrics, AT Internet, and comScore; and marketing software providers SmartFOCUS, Bazaarvoice and Criteo.
“We are creating strategic alliances to provide our clients with a full range of complementary technology integrations. The interoperability of Campaign Commander with other best of breed marketing applications enables organizations to connect customer data and continuously increase the effectiveness of their online relationship marketing programmes,” said Jacques Prothon, director of strategic alliances at Emailvision.
According to a February 2011 independent report by Forrester Research entitled: Revisiting the Online Marketing Suite, “a common response by marketers to the complexity of interactive marketing is the tendency to run campaigns in isolation from one another, defining relationships by the channel rather than the customer… Organisations must proactively invest in integrating multichannel analytics, content management, and campaign execution to sidestep the inevitable long-term impact of siloed approaches on the customer experience and marketing ROI”.
Nick Heys, chief executive of Emailvision, said, “These technology partnerships will bring our clients integrated views of their customer data, tighter processes between complimentary technologies, and improved relevance in their online marketing campaigns. This creates a multiplier effect on the success of email and social relationship marketing campaigns.”
Emailvision’s flagship product line, Campaign Commander provides secure, open, and powerful APIs that enable a number of out-of-the-box integrations with CRM, ERP, SFA, web analytics, or other in-house applications. Campaign Commander acts as a key data source for these applications with critical metrics on subscribers, followers and campaign performance.
