Proximity London executive creative director Duncan Gray, the network’s worldwide creative leader, is joining The Direct Marketing Group to help launch a new offering aimed at ethical, sustainable and ‘belief-based’ businesses.
Gray will be involved in setting up and launching the new offering, designed to attract an emerging business sector, drawing on the Group’s fundraising, charity and cause-related experience. The new offering will support DMG’s growth plans and sees a broadening of sectors to bolster future opportunities and income for the Group.
Duncan will be working alongside the DMS chairman and former Proximity co-director Elly Woolston, DMS’s joint head of planning Steve Dodds and others across the Group. Both will continue to be significantly involved with DMS’s existing clients.
Gray will also work across existing clients as required – particularly at DMS and Whitewater – working closely with the existing creative directors and teams.
In the early Nineties, Gray, along with Chris Barraclough, Simon Hall, Elly Woolston and a handful of others set up Barraclough Hall Woolston Gray. The agency was one of the DM industry’s most successful launches, being bought by AMV in the mid-Nineties and rebranded Proximity London. Gray was the last remaining founder on the payroll. Barraclough and Hall both left more than five years ago; Woolston a couple of years ago.
