The deal involves a share exchange, with Cyance shareholders Housley (pictured), Steve Kemish and Shane Redding becoming directors of 360 Business Marketing; and Jon Clarke, owner of 360 Business Marketing, becoming a director and shareholder in Cyance.
As well as becoming a board director of Cyance, Clarke will retain his role as managing director of the specialist IT channel marketing operation based in Milton Keynes.
Based in Oxfordshire, Cyance specialises in B2B multi-channel marketing with a UK and international client base including Motorola, Steljes and IBC while 360 Business Marketing is an expanding B2B telephone and digital marketing company.
The merger enables the combined group to offer a full range of results-based multichannel marketing solutions, ranging from data targeting and database management to email marketing, telephone marketing and social media and PR..
Housley said: “We have already proved we can offer clients a powerful combination of multichannel services by working together as close business partners for two years. This move further cements that bond and will enable us to provide an even more powerful and integrated service for clients.”
Housley started his data marketing career at Dun & Bradstreet in 1990, then set up and sold his own company to IPG, becoming head of Draft Digital in early 2000. In 2004, he joined LBM, building its consumer data division before it was bought out. During this time he also co-founded a wi-fi firm, Total Hotspots, which was merged with Rummble in 2008.
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