Nectar is planning to take on the likes of Groupon by setting up an online daily deals scheme, tapping into the data it holds on its estimated 18 million cardholders to launch highly personalised offers.
Cardholders will be able to collect two loyalty points for every £1 spent on deals, and 100 bonus points when they subscribe to the service.
Deals will include health and beauty, weekend breaks, technology, entertainment and restaurant deals, but it also hopes to offer more product based deals that other daily deals sites, by exploiting existing relationships with brands.
Companies which already offer Nectar points include Sainsbury’s, BP, Vision Express, Homebase and Argos.
The website, which launches on Wednesday (July 18), will open with a number of major deals to get people’s attention. They will include half price Ford Kas and Piaggio scooters.
Nectar claims its experience in understanding customer behaviour and data will help it cut through the competition by making deals more personalised. Nectar pledges to only send one email a day, in a bid to avoid adding further clutter to users’ email inboxes.
Users don’t have to be a Nectar cardholder to take advantage of the deals on the site, meaning it will also provide a new recruitment channel.
The daily deals market has witnessed massive growth since the launch of Groupon in 2008. The Mirror has its own servce called Happli, while other rivals include Living Social, Wowcher and KGB Deals.
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