Sport frenzy triggers DMA Award

The DMA is launching a one-off ‘summer of sport’ category to its 2012 Awards, as well as a number of new sections, as it strives to promote the influence of digital techniques on the direct marketing industry.
The sport category has been introduced to recognise the large number of sports-themed campaigns that have accompanied the likes of the London 2012 Olympics, the European Cup, and Wimbledon.
It is one of eight new categories for the 2012 Awards, including best use of social media for brand building, best use of social media for customer acquisition and best use of data in a digital campaign.
This year’s award-winners will be used to promote the industry as a whole, in a wider campaign to highlight the social and economic value of direct marketing. Direct marketers now have the chance to compete in 37 categories that champion excellence in different business sectors and media channels.
Red or Dead founder Wayne Hemingway is this year’s chair of the DMA Awards judging panel, overseeing the 200 judges drawn from client companies, suppliers and agencies. He will also lead the final Grand Prix judging process, during which an overall champion is selected from among the Gold winners.
Agencies and brands have until September 7 to submit their entries. The winners of the 2012 DMA Awards, con-sponsored by Mobile Marketing Group and TNT Post, will be announced at the Awards Presentation Ball to be held at Old Billingsgate in the City of London on December 4.

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