TNT Post is rebranding as PostNL across all markets to, in its own words, reinforce “we are a true Dutch company, with ambitions that go beyond mail and operations that reach beyond our borders”.
The company, which is being touted as a potential suitor for the Royal Mail sell-off, is to launch the rebrand in the Netherlands by the end of May. It will be rolled out across other markets it operates in – the UK, Belgium, Germany and Italy – at a later date.
The corporate identity will remain orange, with the company fleet, staff uniform, postal outlets and other company resources being rebranded in stages.
PostNL chief executive Harry Koorstra said: “The choice of mail, parcels and e-commerce is a logical one given our activities. Consumers are increasingly ordering goods online, with the result that we are witnessing a drastic increase in our parcel delivery business, national and international.
“Mail, in the form of direct marketing and door-to-door advertising, is a key link in the ecommerce chain. We are also increasingly directing our efforts towards supporting ecommerce, by offering ready to use webshops, for example, and by taking on the entire logistics chain for online retailers. We are helped along by our reputation as a reliable company, and by the fact that we have the largest network of outlets in the Netherlands. We see our company as an essential link between the physical and the online world. We have plenty of opportunity to develop this further and to grow along with it.
“Our new name PostNL symbolises the reliability and down to earth approach of our company. This name does justice to our past, something we are very proud of. By the same token we emphasise that we are a true Dutch company, with ambitions that go beyond mail and operations that reach beyond our borders. Our three-sided logo symbolises the heart of our company, with mail, parcels and ecommerce at the core.”
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