UK agencies scooped 16 awards at last night’s Cannes Cyber Lions, scooping three golds, three silvers and ten bronzes after being shortlisted for a total of 42 gongs.
The success in part makes up for a disappointing night at the Direct Lions earlier in the week, which saw UK agencies walk away empty handed.
The judges awarded three Grand Prix, “reflecting the diversity of the winning entrants” – Google Creative Labs for Google Chrome, Wieden+Kennedy Portland for Old Spice and R/GA New York for Innovate Thunder.
Golds went to AKQA for Heineken, Sapient Nitro London for Footlocker and Toaster London for YouTube.
AKQA also scooped a silver for its Nike “Football+ team edition” coaching app, and a bronze for Nike Women “training club”.
R/GA/London netted silver for BNP Paribas’ tennis website and TBWA\London won a silver and a bronze for Skittles.
Bronzes also went to DDB UK for Volkswagen, Mother for Ikea, Euro RSCG London for Dulux, Foam London/Sony Music Entertainment UK Creative London for RCA, Rainey Kelly for Land Rover, W+K London for Nokia, Santo London for Diesel, and W+K London/glue Isobar’s joint entry for Nokia.
UK agencies submitted a total of 298 entries at €444.00 each, up on 282 last year and second only to the US, which had a 597 campaigns entered.
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