Whistl eyes parcels growth with Key appointment

christine keyPostal operator Whistl has brought in another parcel expert following the appointment of James Greenbury to its board by hiring former Yodel chief Christine Key to head up its packets and parcel division.
With letters in long-term decline, the parcels market has been the one area both Whistl and its main rival Royal Mail have eyed for growth. Whistl currently handles 60 million packets and parcels through its downstream access (DSA) operation.
Key joins from her own business, Key Connections, set up in 2011, which offers consultancy and recruitment services for distribution companies.
Prior to that she was sales director at Yodel/Home Delivery Network, and has worked at both Geopost and Parcelnet. At Whistl she will sit on the executive board; the company recently cpmpleted an MBO from Dutch parent PostNL.
Key’s appointment coincides with the launch of a new range of tracked and untracked services, designed to be scalable and flexible and meet the needs of clients whether they are large multichannel retailers, eBay sellers or small independent boutiques.
In addition, Whistl will expand its services into the international arena.
The company is offering a “one supplier relationship”, along with a single collection for all clients’ items and one integrated IT system which it claims will save management time, effort and be more cost effective. The process works by combining Whistl’s DSA operation and then managing delivery through using a range of selected carriers.
Whistl chief executive Nick Wells said: “Whistl is going from strength to strength with significant appointments to our strong management team. Christine will help us build our packets and parcels business by offering services to clients that they have been demanding we supply, which will be underpinned by our unrivalled account management team capability.”
Key added: “Whistl is a dynamic and evolving business always looking for different ways to meet the needs of current and new clients. I look forward to building upon that heritage with our new packets and parcels services that bring choice into clients supply chain, help them meet their customer demand and give them greater resilience through peak.”

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