Data-driven adspend to hit $520bn as Amazon strikes
Widescale adoption of data-driven targeting techniques will fuel huge growth in global digital advertising spend – which will nearly double in value…
amazon
Amazon ‘losing the battle against fake five star reviews’
Amazon has been accused of unwittingly sanctioning a flood of fake five-star reviews for virtually unknown brands in a move…
Tech giants ‘must hand over customer data to rivals’
Major tech firms should be forced to open up their customer data to competitors in “open banking”-style reforms which would…
Apple, Spotify, Google and Netflix face GDPR data probe
Tech giants which provide streaming services – including Apple, Amazon, Netflix, Spotify and Google – have been accused of breaching…
Amazon feels love but overall brand loyalty takes a hit
Amazon may be not have had the best media coverage of late, but in UK consumers’ eyes it can do…
WPP strikes deal to boost Wunderman Commerce unit
Wunderman is continuing to beef up its e-commerce business with the purchase of specialist consulting agency 2Sales for an undisclosed…
Tesco admits defeat by pulling the plug on Tesco Direct
Tesco has finally waved the white flag on its attempt to take on the might of Amazon and Argos by…
Voice assistants to take over most interaction by 2021
Voice assistants such as Amazon Alexa and Google Assistant will become a dominant mode of consumer interaction over the next…
Consumer trust on rise over retailers’ data governance
Fears that the retail sector could suffer under GDPR by struggling to win consumer trust when it comes to handling…
Cloud computing giants set to clean up with GDPR
The date Friday May 25 2018 – when the EU General Data Protection Regulation (GDPR) finally becomes law – might…