Salvation Army opens festive appeal with TV ad push
The Salvation Army has launched its annual Christmas Appeal with a new ad highlighting real stories of hardship, and the…
Christmas
Scope hard-hitting Xmas ad exposes disabled poverty
Disability equality charity Scope is highlighting how the cost-of-living crisis has hit disabled people and their families hard, and the tough…
Exposed: The seven deadly sins of online Xmas shopping
With Black Friday heralding the launch of the festive period for most consumers, brands have been warned to beware of…
‘Top spot’ Kevin confirms ads are not just for one Xmas
When it comes to Christmas ads, it seems British consumers love nothing more than a recurring theme, with the latest…
Black Friday sales ‘a lifeline’ for cash-strapped young
As retailers put the finishing touches to their Black Friday deals, it appears that certain cohorts are laser focused on…
First-party data to shine in golden quarter, retailers told
Marketers are being urged to lean on first-party data to optimise their digital ad campaigns ahead of the most important…
Brands waste billions on ‘video nasty’ festive digital ads
Brands are set to waste hundreds of millions of pounds in digital adspend during the seasonal period by ignoring tried…
Xmas critical for retail as marketing staff crisis looms
Retail media might be booming, with brands expected to spend $141.7bn (£115.8bn) by 2024 to advertise on online shopping sites…
Irish museum creates ‘NYPD choir’ for Pogues tribute
EPIC The Irish Emigration Museum is aiming to tell the untold story behind The Pogues’ festive classic of Fairytale of…
Brands eye festive bonanza with £9.5bn Xmas adspend
Advertisers – like many consumers – might be watching every penny but they are set to splash out a record…