Why the John Lewis campaign marks a turning point
Advertising, like everything else in popular culture, works in cycles, and we’re witnessing a very interesting shift in tone and…
Christmas
Defiant Poundland cocks a snook at ‘saucy elf’ ad ban
Poundland hit back at the ad watchdog after being rapped over the knuckles for a double-entendre-laden Christmas campaign, featuring a…
Co-op pushes community spirit in Christmas activity
The Co-op is bigging up its community credentials in its Christmas ad by focusing on what it claims makes it…
Cyber Monday faces axe as Black Friday Week rules
Much to many people’s dismay, Black Friday appears to be here to stay but there is at least a small…
Medical charity seeks funds for war-torn Middle East
International humanitarian medical charity Doctors of the World is launching its festival appeal which with images that starkly juxtapose vintage…
Black Friday not only flawed, it’s lazy marketing too
Now the dust has settled on this year’s Black Friday, it’s hard to believe that it was only six years…
Buster is most engaging ad but M&S is mums’ fave
The mums have spoken, and it is Marks & Spencer’s Christmas ad featuring Mother Christmas has been voted the favourite…
Data-driven approach gives Buster the extra bounce
Buster the boxer may already be an online sensation – with even parodies featuring Donald Trump and Hillary Clinton emerging…
Brands urged to tap into online sharing this Xmas
While the marketing world waits with baited breath to see this year’s John Lewis’ Christmas ad, advertising is just the…
Christmas shopping starts Bank Holiday weekend
Bad news for those who thought August Bank Holiday was all about basking in the sunshine – or dodging the…