Tesco and Sainsbury’s wrap up Xmas as sales top £13bn
Tesco and Sainsbury’s have emerged victorious in the battle for festive supermarket sales, witnessing increases of 5% and 3.5%, respectively,…
Christmas
Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
Spooner on…the unimportance of being earnest at Xmas
Brighton, North Laine three in the morning. Discarded Chai Oat Latte cups and rejected Expressive Dance Studio flyers skitter along…
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
Tesco, O2, Starbucks, Harvey Nicks, Barbour: Xmas spirit
With Christmas Day just six weeks away, those new festive spots just keep on rolling in, as the festive battle…
Why festive creative story-telling is not just for Xmas
The retail landscape has transformed dramatically over the past four years. We’ve navigated through a pandemic, embraced digital innovation, and…