Decision Marketing Data Clinic: Driving retail recovery
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies in these turbulent times…
coronavirus
Parcels deliver for Royal Mail; even direct mail returns
The surge in online shopping triggered a four-fold rise in profits for Royal Mail over the past 12 months of…
CRM, analytics and UX skills in demand for recovery
The Covid pandemic may have decimated marketing budgets as well as jobs, but with the recovery under way technical skills…
ICO issues tiny fine to QR code firm despite big threats
The Information Commissioner’s Office appears to have forgotten its own pledge to come down hard on anyone profiteering from Covid…
Fill your boots: Brits set to blow £2.5bn this week alone
British consumers are set to splash the cash this week with one forecast predicting that 104 million people will head…
YouTube targets youngsters with pro-Covid jab ad blitz
YouTube is aiming to tackle critics who have slammed its lumbering response in stopping the spread of coronavirus disinformation by…
Industry backs Govt pledge to tackle digital skills crisis
The tech industry has backed a Government programme to provide equal opportunities for adults to learn new skills, such as…
Holiday refund warning as TUI and Virgin are fingered
Travel brands may be ploughing ahead with their marketing activity to promote summer breaks but they have been warned they…
Are you worthy? ‘Deserving’ brands shine post-Covid
With Britons estimated to have accumulated an additional £180bn in the bank during the Covid pandemic, brand owners are falling…
Channel hopping consumers give marketers a headache
The burgeoning number of channels which consumers use to interact with brands is proving a major headache for marketers in…