Maya Angelou flies over the rainbow for Virgin Atlantic
Virgin Atlantic is launching a new global multi-channel campaign designed to champion the travel company’s spirit of openness and travelling…
Virgin Atlantic
Virgin Atlantic shot down over ‘sustainable fuel’ ad
Virgin Atlantic has had its wings clipped by the advertising watchdog over a radio ad which claimed that sustainable aviation…
Virgin Atlantic and Guide Dogs in passenger initiative
Virgin Atlantic has signed a long-term partnership with UK charity Guide Dogs aimed at creating a more inclusive air travel…
Virgin Red appoints partners for loyalty scheme roll-out
The Virgin Red loyalty scheme has expanded its partnership with both Collinson Valuedynamx and Points International following the roll out…
Virgin Red scheme set to be rolled out to all customers
The Virgin Group looks like it is finally getting serious about customer loyalty with the expansion of the Virgin Red…
Virgin Atlantic and Holidays charter We Are Social
Virgin Atlantic and Virgin Holidays have handed over their social media controls to We Are Social following a three-way pitch, in…
New Virgin Holidays chief Kirby flags up loyalty drive
Virgin Holidays’ new marketing and customer experience director Amber Kirby has pledged to put customer loyalty and digital experience at…
Proximity scoops strategy brief in Virgin CRM overhaul
Virgin Atlantic and Virgin Holidays have appointed Proximity London to handle a combined CRM strategy brief as part of a…
Virgin eyes 20m with group customer loyalty scheme
Virgin Group is launching one of the UK’s most ambitious loyalty strategies, designed to build a detailed picture of its estimated…
Virgin Atlantic overhauls rewards
Virgin Atlantic is to relaunch its social travel community site, www.vtravelled.com, by rewarding Flying Club members using video gaming techniques….