Brands urged to recognise consumers simply want less
Marketers are facing a new fundamental challenge – to add to the already vexing issues of the cost of living…
VML
Former VMLY&R chief to lead VML creative in the UK
VML has appointed a new UK chief creative officer to spearhead and build the agency’s 250+ creative team, reporting directly…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…
VMLY&R chiefs dominate global VML creative line-up
Wunderman Thompson’s creative chiefs have missed out on all but one of the top jobs in WPP’s newly formed “super…
VML scoops Krispy Kreme global task ahead of launch
VML, the WPP agency giant formed from the merger of Wunderman Thompson and VMLY&R, has scooped the global Krispy Kreme…
Wunderman Thompson chief Hulbert to be VML boss
Wunderman Thompson UK chief executive Pip Hulbert has landed the top UK role at new “super agency” VML, which has…