Tesco is boosting its social media activity by targeting its 800,000-plus Facebook ‘fans’ with a promotion encouraging customers to share any of its products on the site in return for double Clubcard points.
Tesco’s Share & Earn promotion, which launched this week as part of a four- week trial, encourages its followers to ‘like’ any product from the Tesco website.
A link to that product is then added to the user’s Facebook wall, allowing them to share the product with their friends.
Shoppers who add the Tesco Direct Share & Earn Facebook app through its Facebook page or its Direct website can then earn double Clubcard points if they go on to buy the product themselves or if their friends do.
The initiative is a part of a wider online marketing overhaul which has already seen the retailer tailor online shopping ranges to customers, depending on how much they spend each week on its website. Higher priced fine food will be displayed to those shoppers who spend the most, while shoppers on a smaller budget will see products from its Everyday Value range when they log on.
A Tesco spokeswoman said: “It’s our way of saying thanks for supporting us online.”
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