Parcel delivery giant DHL has signed a sponsorship deal with Manchester United to be the English Premier League club’s official logistics partner.
DHL said the agreement will boost its B2B and consumer marketing activities and events. This will include digital advertising perimeter boards, match day programmes, the club’s website and selected events at Old Trafford.
Under the terms of the deal, DHL will undertake a range of logistics services on behalf of the UK football club. It was confirmed that the contract will last for three years; however the financial terms of the agreement were not disclosed.
David Wilson, senior vice president sales, DHL Express (Europe) said: “This agreement adds another world-class property to our wider portfolio of global logistics partnerships.
“Teaming up with prestigious partners such as Manchester United reflects our ability to provide unparalleled logistics services for quality-focused customers across the industry.”
Manchester United’s chief executive, David Gill, said: “DHL is a globally recognised organisation and its commitment to excellence and high standards makes it an ideal partner for Manchester United.
“I’m delighted to welcome them to our family of sponsors and look forward to the opportunities this partnership will create,” he said.
In addition, DHL said it will work with the Manchester United Foundation. The operator confirmed it will contribute to a series of programmes to improve the lives of vulnerable young people in local communities.
Phil Couchman said: “By partnering with Manchester United we have teamed up with a brand whose international footprint mirrors our own.
“A major part of our business is to help businesses grow by offering them an efficient and effective international offer. The way that Manchester United has grown from humble beginnings, formed by a group of railway workers into a worldwide brand, shows how small businesses can emerge into world leaders.”
