Busty’s not keen on this makeover

They say hell hath no fury like a woman scorned, and judging by my email inbox following last week’s rallying cry to the sisterhood, many of you girls have been scorned by every man you’ve ever worked with.
My pearls of wisdom went down so well, in fact, that some of you sisters have even suggested that I start a new Northern forum to rival Women in Advertising & Communications London – or Wacl as it is commonly known.
As you will no doubt appreciate, it’s all in the acronym. So, I’ve eschewed the charms of the British Institute of Man-Bashing, Oldham (Bimbo) and even Women Against Neanderthal Knobheads (Wank) and have now officially registered the group as Lasses Of the Regions against London or L’Oreal for short – well, come on girls, we’re worth it.
I’m just trying to work through the agenda for the first meeting – and where I’m going to buy my new outfit as well as get my hair and nails done – but fret not, it’s all coming together nicely.
Something which has not quite come together so well, however, is the relaunch of Marketing Week which was unveiled this earlier week. Not that the old lady of the marketing press wasn’t due a makeover, but it seems to have gone for the Renée Zellweger approach and become completely unrecognisable.
Now I’d be the first to admit  that web design is hardly my forte, but surely you’re supposed to see more than just a massive advert when you open up an online magazine? Former editor Stuart Smith, the man who guarded that publication, as well as its 1970s logo, with his life – must be going apoplectic…well, if they can wake him up, that is.
According to its latest editor Ruth “too bloody good looking for her own good” Mortimer: “You may notice you have to register to use the site for the first time. This is vital for us to ensure we have enough data to understand our readers and continue to evolve for the future. Without the ability to personalise and understand your needs, we simply can’t do the best job for you.”
Er, in other words, they hadn’t got a clue who was reading it online before and now they’ve got your name you’ll be getting loads of emails from Centaur.
Not that old McKelvey hasn’t been getting in on the act by giving this site a little spruce up, too. With the new DecisionMarketing mobile app, you can now have me anywhere you like…

You can also follow Busty on Twitter @BustyIdol