Caravan Club targets surfer dudes

The Caravan Club is aiming to shrug off the image that its membership is full of old men with mobility scooters in tow, by launching a new mobile app targeting “surfer dudes”.
To reinforce its message, the club signed up as a major sponsor of one of the UK’s highest profile national surfing events – the 2014 POSCA British National Surf Championships – which took place last weekend at Fistral Beach, Cornwall.
Founded in 1907, the organisation has 850,000 members across the UK and has links with a number of other groups, including the RSPB, Haven Holidays and the Highways Agency.
The club claims to be well-placed to offer the UK’s estimated 500,000 surfers access to its UK network of around 3,000 caravan sites through the TCCsitesurf app, as many of its locations are within striking distance of some of the country’s most popular surfing beaches.
Caravan Club marketing director Tony Hall said: “Whether you are a caravanner, VW campervanner or tent camper our sites provide safe, flexible and affordable accommodation so that you can stay up close to the action and surf happy.
“Many of our fantastic coastal sites are located near to some of the UK’s most popular surfing beaches. So, if you enjoy the outdoors or enjoy an outdoors interest then caravanning or camping makes sense.”
“This app is the perfect tool for surfers, allowing them to match up their favourite beaches to great Caravan Club sites that can offer them a wonderful place to stay.””