Dentsu first group to sign voluntary code on EU AI Act
Dentsu has become the first global marketing and advertising holding company to sign the EU’s Code of Practice on Transparency…
Articles by Charlie McKelvey
Healthcare firms cut down to size over testosterone ads
Two digital healthcare companies have been given a stiff rebuke by the ad watchdog for making misleading, unsubstantiated claims regarding…
Brits rush to act over unused £11m Clubcard rewards
UK consumers appear to be fully engaged with recent warnings that Tesco shoppers risk losing £11m worth of rewards, with…
KFC picks Burberry boss to fashion new tech strategy
KFC UK & Ireland is ramping up its tech and AI strategy by appointing its first permanent chief digital and…
Top brands sign up as ASA bolsters awareness campaign
The Advertising Standards Authority is launching a new burst if its awareness campaign, backed by Churchill, Compare the Market, Marmite…
M&S beefs up transformation with new AI and data chief
Marks & Spencer has appointed its first head of data and AI delivery to lead the strategic and scalable execution…
George at Asda ‘in the know’ pushes home and fashion
George at Asda is launching the biggest campaign in the brand’s recent history, bringing together its home and fashion brands…
Geely Auto ‘quiet EV’ makes some noise in Joint debut
Geely Auto UK is gearing up to grab a share of the British car market with its first campaign through…
Marketers face ‘trilemma’ as traditional search croaks it
Marketing chiefs are facing an unprecedented operational “trilemma” as flat corporate budgets and aggressive growth targets collide with the death…
Mr Porky kicks off deal to support ITV footie coverage
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, has signed a major sponsorship deal to support…