And so to the DMA Awards 2012, where I got a mouthful, a faceful and a massive bang this week – the fireworks were pretty impressive too – and I’m pleased to say that, if the bruises are anything to go by, I had a great time.
As you all know, I do like a party and what better way to spend an evening than in the company of the great and good – and a fair smattering of the very naughty – at the DM industry’s annual bunfight?
And I knew that it was going to be a top, top night when I spotted two paramedics in their car lying in wait down the side alley on my arrival…they were obviously well prepared for all eventualities.
The first person I bumped into was the lovely Sara Kimberley, who had some very exciting news of her own. However, she’s obviously been hanging around with her boss, the, er, svelte queen of adland Claire Beale, far too much as she seemed convinced that she was looking rather too ‘blooming’. Blooming thin, more like; come on Sara, us girls need our curves you know.
Next up was the dashingly handsome Mike Cavers (well, I had had a few by then). Apparently he has to behave these days on account of his missus moving back from France but we were soon joined by Ian Bates and Cordell Burke putting the world to rights. Then again, Cavers Bates & Burke sounds more like a chain of funeral directors than the greatest minds in DM creative…
Anyway, I did at least manage to find my way to the table – right at the front – to be greeted by the gorgeous Adrian Robertson. The former Disney man now plies his trade at the Department of Health (or DH as he insisted on calling it), although I’m not too sure he was following the recommended daily intake of alcohol units. With exploding fireworks and flame throwers going off only inches away, his first four units didn’t even touch the sides.
Chair of judges Wayne Hemingway got proceedings under way with his Oxfam (sorry, I mean retro) suit on – he even got away with admitting he’d never heard of the DMA until he was invited to preside over these awards. Some people will turn up to the opening of an envelope these days.
I have to admit, things then start to go a little blurred. I remember a lot of Ogilvy golds and a lot of gnomes, then Wayne came back on with a few of his old LPs. Bless ‘im.
We danced, we drank, we danced a little more, we drank a lot more. I was actually on a promise to go back to Adrian’s palatial suite but managed to get a better offer down the side alley. I do love a man in uniform – two are even better – and those paramedics are so good with their hands…
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