So this week I took my search for a new rich man to Earls Court 2, and the annual bun-fight that is the Technology for Marketing & Advertising show.
I have to admit, it was so packed that I really didn’t know where to start – so, like any sane woman, I went straight to the pub to work out my strategy.
Thing is, you know how it is, I got chatting to a few young, fit list-brokers in the Pembroke on Old Brompton Road and the next thing I know I had agreed to buy 2,000 names of upmarket men aged between 35 and 50.
They were sooooo persuasive, and, to be fair, by the time I had worked out who I was going to see at the show, half of them were in the pub anyway for a networking event held by Adlib. If you haven’t heard of them, a quick search on LinkedIn gives you all you need to know:
“Adlib (Association of Drunken List and Insert Brokers) is a hugely important association within the Direct Marketing List and Insert marketplace, facilitating likeminded individuals to meet and exchange ideas in a convivial atmosphere.”
And, to be fair, they certainly lived up to the billing. My old chums from Lloyd James were out in force, Lloyd, Lynn, Rachel and the gang; and I met a man from ID Data Management – Jonathan something – who thought he was Paul Weller. Bless.
He plied me with alcohol and insisted I wrote a profile on him, claiming he was ‘the face’. Off his face might be a better description. Still I do hope he got back to Margate in one piece.
Considering the list industry is supposed to be on its knees, it was a very impressive turn-out, even though the free bar ran out within minutes. Of course, I actually did end up on my knees although I couldn’t possibly reveal who the lucky lad was, could I ‘Steve’?
As most people now know, you should never underestimate the power of a Busty Bonus. So, the fee was waived for my 2,000-strong database of rich men and off I staggered into the night, chuffed to buggery about another good day’s work.
Sadly, I left Steve’s details on the train, and with it the chance to target loads of rich men. Not too sure I can remember what his face looked like either. Ah well, back to the drawing board then…
Follow Busty on Twitter @BustyIdol
