Is it me, or is life just a little bit empty now that the memory of the London Olympics is fading fast? Well, I say fading fast, but I for one will always have a place in my heart for those Games… and every time I think back I remember the warm glow, just like a dose of post-coital bliss.
And, it seems, I’m not alone. Take Lateral Group consultant Nila Natkunan. She has been cock-a-hoop since she was chosen to lead Chris Hoy out at both the Opening and Closing Ceremonies – even though she did have to wear that rather bizarre dress.
In her own words: “Who would have guessed that I would walk next to Sir Chris Hoy, leading out our team in our very own Olympic opening ceremony – phenomenal!”
Even Cyance’s Shane Redding got in on the act, and was one of the thousands of people who became Olympic volunteers. Well, someone had to make sure her colleague Marauding Mike – the self styled sex, er, god – was kept in order.
But for me, London 2012 will forever be remembered as the ‘Sex Olympics’. Having visited the Athletes Village to give them all the benefit of my special training programme, I can honestly say the Jamaican sprint team were by far the fittest. They may have been super-fast on the track but they were super-bad in the sack… and I also found out why they call Yohan Blake “the beast”.
Anyway, back to normality and this week I’ve been getting up close and personal with the lovely TV chef James Martin as he’s providing the buffet for the launch party of my uncle’s new agency, Bone Idol. The things that bloke can do with butter.
Sadly Bone Idol will launch too late to apply for a place on the new Government framework, which is offering four lucky agencies the chance to share a DM budget of up to £160m over four years. All those people who laughed their socks off when the closure of the COI saw Kitcatt Nohr Digitas suffer may not be so happy now.
After all, they might not have Marc Michaels to butter up but Kitcatt Nohr’s track record on Government campaigns is pretty good so they must be odds-on to take up one of the slots on the roster. No pressure guys.
And hopefully that Government Procurement Services tender will keep so many agencies tied up for weeks that Bone Idol will be able to pick up at least a couple of founding clients. Then again, as Chris Ward and Amanda Phillips have found – there certainly aren’t “An Abundance” of those around at the moment…
Follow Busty on Twitter @BustyIdol