I was a bit miffed this week to be honest. I mean, all Martin Sorrell has to do is fart and the world sits up and listens, yet all my hard work in saving this industry from destruction – and many hours on my knees in the finest hotels in Brussels – has to remain a secret.
Ah well, I suppose that’s just the way it goes, although I have to admit I was expecting at least a little mention when the DMA came out to say it was the trade body “wot won it”. Luckily you lovely readers know the truth at least.
As for Sorrell, he is claiming that Twitter is not an advertising medium; it’s a PR one. But what’s his bloody problem? Everyone knows that’s just because even he can’t make much of a mark-up on 140 characters; but then again he does own one of the biggest PR agencies in the world so I’m sure he’ll find a way.
One bloke who will be more than a little chuffed this week is the indefatigable former COI DM chief Marc Michaels, who now plies his trade as a consultant. Mind you, for once he’ll probably have to keep it under his hat – for a few hours at least – that it was him ‘wot won it’ for the Lateral Group in the Government’s marketing review.
Good luck to ‘em I say (hopefully the lovely Mike Cavers will be able to take me to a swanky restaurant for lunch now, rather than the cheap seats at The Ivy which is where I went with him last time).
What I’m really waiting to see is how the wider press – you know, the ones who can afford expensive libel lawyers – react to the news that another one of the winning Government agencies, Bray Leino I think they are called, boasts Francis Maude as a former non-exec director. Yeh, that’s right, the same Francis Maude who disbanded the COI and ushered in the new ‘framework’ in the first place. I’m sure it’s just a bizarre coincidence…
Anyway, back to me, and once again I’ve been out and about this week on your behalf. I even went to a networking event of an international rival magazine where, apparently, a good time was had by all – including little ol’ Busty.
The sisterhood was out in force, Jenny and Rosemary, the girls from Callcredit, Jan Gardner from Jaywing (now We are 20:20), Louisa from Eulogy (even more wasted than me for once), that woman called Bernadette who turns up to everything and even Zoe Maol-haagen-dazs, er Maolhougstraten, er, anyway, Zoe who used to work at Mardev, along with Karie Burt.
And why, you may ask? Just why were the sisters of DM there? Well, there were loads of rich Americans, that’s why. And you know what they say, there’s nothing more alluring than a fat wallet, even if it’s in the pocket of a fat man.
Ho hum… luckily the Yanks were too pissed to follow through, so I honed my DIY skills. Cheered me up no end, I can tell ya. See you next week.
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