
As everyone in the direct marketing world knows, the DMA Awards get the season underway in a couple of weeks.
Well, I say everyone, but it seems my invite is still stuck in the post – I’ve still not heard a peep from the DMA’s lovely director of communications and insight Rachel Aldighieri.
Did I ever tell you how great she is at her job and sooooo much better than anyone else they’ve had in the past? But don’t just take my word for it, even the PRCA have recognised her talents by giving her an award for the great fightback campaign against those nasty people at BBC Panorama.
But come on hun, I’ve got to work out what to wear yet and you know that will take at least a fortnight…
If all goes to plan, it will only be the second DMAs I’ve been to for a few years, and I am pleased to see that they have repeated last year’s offer where all the drinks are free. Yep, you read it right, ALL THE DRINKS ARE FREE. That is one very scary prospect…
Mind you, maybe that’s why they are having second thoughts inviting me. You see, chairman of the awards Chris Smith is bound to be there and I have been known to try to turn a gay man when I’ve had a few. Oops.
Then again, it is the only time when the old and new of the industry get together so it would be a real shame if I had to spend the evening sitting at home on my own instead of scanning the audience in search of someone worthy of a Busty Bonus. Come on, you know it makes sense – I promise I’ll, er, behave…

