Why Busty is rapidly falling in love with all the fakers

busty idol“Roses are red, violets are blue, PRs are desperate, most haven’t got a clue.” Yep, judging by my email inbox, it’s Valentine’s Day next week, and those poor souls are as hell-bent as ever to get coverage for their high-paying clients.
According to a “world exclusive” on behalf of a firm called CleverTap: “This year, 45% of users are predicted to purchase their Valentine’s Day gifts via smartphones and a further 30% will send romantic texts.”
Then you’ve got marketing performance company Criteo, who have done a major indepth study of 1.2 billion digital purchases from last year and you know what, “the biggest shopping category was in flowers and gifts”.
Meanwhile, according to an analysis of 2016 Waze driving navigation data “flower shops should get ready for another bumper day”.
Now, of course, everyone’s got a job to do but if this is insight, call me Stephen Hawking, because somehow I already knew that flowers were pretty big on February 14th. (Not that I ever get any sob, sob).
Rest assured I would never be so easily persuaded by such crass press releases. I mean, the eminent activist Emma Goldman (told you I wasn’t as thick as some make out) might once have written that she’d rather have roses on her table than diamonds round her neck, but if you want that sort of nonsense published here, I don’t get out of bed for less than 2 carat.
Mind you, it seems some trade magazines are not quite so fussy. Not that I like to slag off rival magazines (I love it, of course) but let’s take Print Week for instance.
What, I hear you ask, has MPS bought a new Heidelberg’s B1 sheetfed inkjet press, the Primefire 106? Or has Kornit upgraded its flagship Avalanche direct-to-garment printer range by adding a recirculating ink system?
Please tell me, has John Brailsford Printers really invested in two Ricoh large-format plotters and two Gera plan folders to boost its technical drawing printing offering?
Oh yes, that has happened alright, but the big news of the week is that finishing equipment manufacturer and distributor Watkiss Automation has confirmed that it will exhibit at next month’s PrintWeekLive. Not only that but it has signed up for a 20sqm stand, too.
And they wonder why fake news is so popular…

You can also follow Busty on Twitter @BustyIdol

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