Personal injury law firm Spencers Solicitors is attempting to distance itself from rogue elements in the sector with a digital campaign highlighting the unethical practice of insurance companies selling injuries to the highest bidder.
The push, by agency MBA, aims to position Spencers as the champion of the genuine personal injury claim through a microsite hosting a game in which the player tries to disrupt an auction where solicitors are bidding for injury details.
The campaign will run for a month, with the transvision creative appearing in London train stations throughout this week. Display ads are also going out on UK-based websites, which will target professionals and potential claimants.
In order to disrupt the market further, MBA will be putting the campaign on eBay, pretending to be a law firm selling an injured person’s case, in order to showcase the auction practice.
MBA managing partner Paul Munce said: “Spencers tasked MBA with developing a campaign platform that brings to light the unethical nature of many insurance companies in dealing with individual claims and selling claims data.
“We have executed a creative strategy that does just that in order to position the brand as the ‘go-to’ for people that put claimant’s interests at the core. This campaign aims to create buzz and in doing so, help to clear up the negative reputation of the area of personal injury.”
