3M-owned out-of-home digital specialist GTG is launching a VideoPak mailing, which features mini-screen technology to present three short-form video promoting its services.
Devised by OgilvyAction, the gatefold pack is being sent complete with sound card and showcases 3MGTG’s expertise across events, retail and media. It forms part of a new business drive following 3M’s acquisition of a stake in GTG last year.
The mailer targets display and graphics specialists in the events, retail and media sectors across six markets – UK, Dubai, Italy, Netherlands, Sweden, Germany and France – and will drop from late March to a 3,000-strong audience of B2B professionals.
Andrew Hicks, EMEA market development manager at 3MGTG, said: “We offer turn-key solutions that address clients’ business needs through the innovative application of digital technologies. We wanted to communicate our leading edge capabilities in digital-out-of-home presentation and OgilvyAction’s execution not only enables us to do that, it also gives us considerable cut-through.”
Gloria Chan, account director at OgilvyAction, added: “The digital ‘installations’ that 3MGTG create are awe-inspiring and have real wow factor. They make a stir, create a buzz and are conversation pieces in their own right – as well as answering specific business needs. Its unique content needed a unique format to show it at its best, and the video mailer is the perfect vehicle to convey that message unequivocally.”
