Freeview, the UK’s largest digital TV service, is launching a retailer support campaign targeted at audiovisual retailers and their sales staff during the festive season.
Created by WDMP, the campaign complements Freeview’s current TV campaign, taking the brand’s new positioning around generosity to its retail partners.
The campaign is targeted at sales staff across 850 UK stores including Currys, PC World and Comet. Designed to strike a chord with the staff on the showroom floor, the fun campaign aims to keep Freeview and its offering of quality content and easy to use technology without subscription fees, top of mind throughout the festive season.
Starting this week, incorporating the theme of balloons which feature in Freeview’s latest TV ad, the campaign will see Currys, PC World and Comet sales teams across the UK receive a giant blow-up chair clearly branded with Freeview’s new slogan: ‘How good is that?’.
Each chair will be accompanied by literature that thanks the sales teams for their continued support and reminds staff that Freeview is still available in their store, so they can rest easy knowing they can still offer their customer’s great TV without monthly fees or contracts.
To encourage participation and to build strong relationships with the sales teams the mailpack also features a competition which invites the sales teams take pictures of themselves in the blow-up chair and submit them online. The best photos and team will win their very own Freeview + HD box as well as see their picture published in ERT magazine.
Freeview retail marketing manager James Chambers said: “As we approach the busiest time of the year for retailers, with more and more customers considering alternatives to pay television, we wanted to thank the sales teams for their continued support and remind them of our great product offering and the benefits of Freeview.”
WDMP chief executive Gavin Wheeler said: “Freeview has just launched its new ad campaign, which focuses on generosity and uses balloons to embody the fun their channels and products give. Sending a blow-up chair in the post is the perfect complement and will not only make the sales teams smile but also give Freeview an engaging and amusing way to say thank you.”
