General Motors UK is understood to have handed its Vauxhall direct marketing account to MRM Meteorite, following a pitch sparked by a statutory review called last year.
The account was previously held by IPG sister agency DraftFCB, although it is believed the agency did not repitch as it had secured Hyundai’s DM account from Carlson just before the review was called.
The win is the first for the agency since McCann Worldgroup acquired Meteorite in November last year and merged it with MRM to form MRM Meteorite. The merger led to the departure of MRM chief Mike Cornwell at the tail end of last year, after Hugh Bishop took the chief executive role.
Vauxhall has been the second-largest selling car brand in the UK for over two decades. The current Vauxhall range includes the Agila (city car), Corsa (supermini), Astra (small family car), Insignia (large family car), Meriva (mini MPV) and Zafira (compact MPV).
This week, Vauxhall announced its first compact SUV model, which will be unveiled at the Geneva Motor Show later this year. The new car, dubbed the Mokka by its manufacturers, will be the company’s first move into the UK’s thriving mini-SUV market.
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