Train operator East Coast has appointed Amaze to handle its integrated digital account following a competitive five-way
pitch.
The agency has been briefed to develop and manage East Coast’s website, improve the navigation and customer experience, create its overarching social media strategy and eCRM programme, as well as handle all of the operator’s SEO activity.
Following a technical audit, the strategy has been devised to overhaul the design and functionality of the website through a series of technical improvements, such as optimising the site for mobile devices and carrying out a comprehensive user experience programme.
Amaze will provide a fully managed service, including technical maintenance, performance monitoring, 24/7 support, content updates and development work.
East Coast digital manager Emma Passey said: “With a third of revenue generated through our website and with this figure set to increase this year, it is critical our site is technically robust and easy for our customers to use.
“The team at Amaze impressed us with their considerable effort throughout the tender process and we found they excelled in strategic thinking, with clear technical and digital strengths. The fact that the agency has all of the services we require in-house was also very appealing to us.”
Amaze chief executive Natalie Gross commented: “The East Coast account is another hugely exciting win for the agency, and testament to our full service digital capabilities.”
LateRooms hands Amaze app task
Unilever hands Amaze online task
East Coast pushes train over plane
