Archibald and fellow Australian Bram Williams (pictured), the former head of strategy at Saatchi & Saatchi Sydney, worked together at Archibald Ingall Stretton in New York from 2010 until both left at the end of last year.
The agency launches with News Ltd, Sportingbet, Syngenta and the charity White Ribbon as founding clients. It is positioned as a ‘strategic compound’ that taps into a network of creatives both in Sydney and around the world.
Asked why they were setting up now – in a particularly tough economic market – Archibald said that his mother Daphne “said it was a good time”.
In a statement he added: “I have always wanted to set up in Sydney and now is the time to do that … hopefully, London will not be too far away.”
Archibald started his career in Australia at Lintas, then came over to the UK in the Eighties, joining first MHA Carlson and then the nascent Evans Hunt Scott (now EHS 4D).
He was one of the first people to work on what would eventually become Tesco Clubcard. He then worked at BMP under Chris Powell as head of integration before setting up AIS in 1998.
In 2009, Archibald spearheaded the global expansion of AIS, setting up two offices in Spain, in Madrid and Barcelona, and then in New York.
He left the business at the tail end of last year, and was the second co-founder to exit the business following the departure of John Ingall, who left in 2010 and quit agency life altogether. The remaining founder Steve Stretton heads up the London agency.
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