Online and catalogue retailer Argos has launched interactive pop-up stores in two London rail stations.
The stores in Paddington and Waterloo enable commuters to buy products from the retailer’s catalogue by scanning QR codes with their smartphones. Customers can then collect their purchases later in the day from one of 750 Argos stores across the UK.
The pop-up, executed in partnership with Concourse Initiatives and Mindshare Invention, is part of a larger Out of Home campaign planned and bought for Argos by Kinetic and Mindshare.
Andrew Brunton, account executive at Kinetic, explained: “Following Kinetic research early this year that showed a huge increase in the recognition of mobile technologies in the UK, it’s great for Argos to break new ground with this Out of Home and mCommerce campaign. The rail environment is perfect to reach a time-poor audience where they will often be a high dwell-time.”
Argos is hoping to benefit from the combined total 175 million ABC1 visitors passing through the stations each year.
